East Midlands Renault Trucks distributor, RH Commercial Vehicles is enjoying a £25,000 facelift, thanks to an investment from Renault Trucks UK.
RHCV has undergone a major revamp at one of its three sites in Alfreton, Derbyshire and is one of the first in the UK to get this new look.
As one of the largest, leading Renault Trucks distributors in the UK, RHCV currently employs 80 staff members in Alfreton, Nottingham and Cossington, Leicestershire. It is just one of four dealers in the UK who have now benefitted from Renault Trucks’ global-wide investment which will see the upgrading of Renault Trucks’ 15-year-old branding across the network in the UK and Europe.
The £25,000 re-brand includes a refresh of the Renault Trucks signage and logos with an updated, modernised approach. It will help strengthen both Renault and RHCV’s appeal and strong standing in the commercial vehicle market and its brighter and bolder branding will ensure that each dealership is enhancing opportunities with slicker and enticing signage for the customers.
Renault Trucks UK is currently investing £25,000 at each of the dealer’s sites to implement the re-branding and has plans in place to roll out the initiative to all sites in the UK and Ireland over the next five years generating a multi-million-pound investment.
David Templeman, Dealer Point Manager at RHCV’s Alfreton site said: “I am delighted that Renault Trucks’ has chosen RHCV to be one of the first dealers in the network to benefit from the re-brand, as part of an international network-wide investment.
“Not only will the new logos and branding signal a more modern and up-to-date approach to the business but the new signage will also be bigger and brighter, which will hopefully entice and grab the attention of more customers in the region helping to enhance our opportunities. It is a truly great investment that will benefit RHCV and all the dealers in the future.”
Paul Pearson, Commercial Director at RHCV added: “The investment follows a successful year for the team at Alfreton and RHCV as we look forward to celebrating RHCV’s 40th anniversary this year.
“I was delighted to see the team take home the prestigious title of ‘Aftermarket Team of the Year’ at the annual Renault Trucks Dealer Awards in Birmingham earlier this year and the team also saw its parts sales division grow by 95% after a £40,000 investment in expanding the site’s original workshop space. The additional capacity allowed us to increase the volume of work and breadth of services while offering an ATF (authorised testing facility) for heavy and light commercials.”
Celebrating its 40th anniversary this year, RHCV has been selling, leasing, servicing and repairing heavy (HGV) and light commercial (LCV) vehicles across the East Midlands.